eCommerce
Shop Page
Like a home page for your ecommerce store, the shop page is the door to your online store.
Quality photography with consistent layouts help a page like this look structured vs messy.
This site allows filtering and adjustable sort choices to help customers find what they’re looking for.
(click the photo to visit the site)
Product Pages
Product pages present more information and details on items customers can order from your online store.
These can be built to present alternate products or complementary products to help increase overall sales.
Dedicated Page
Here’s an example of a site that created individual pages that will include information related to this school, but also shows product the online store offers.
Cart Page
You’ve probably experienced a check out page. Built to summarize a customer’s online items placed in their cart for review prior to checking out.
In addition to what you see here, you can add discount coupons, gift cards, newsletter signups, and the ability to purchase with or without setting up an account.
Checkout Page
The final piece of the sales process, providing customers the ability to ship their order to where they’d like, and to pay for their order in a method that’s secure and easy to navigate.
Credit Card, Gift Card, Paypal, Apple Pay, and many other methods are available to set up.
Once the sale it completed, payment is made, a series of events begin to take place as the order moves thru the process of being fulfilled and shipped.
Email notifications are set up to provide hands off communication to the customer that the order was received, updates on when it is shipped, and customer success communciations for their business and an easy path of communication if any problems arise that need taken care of.
Personally I think the second sale from any customer is the critical sale. It validates that every step of the customer journey for their first order was performed to a customers expectation.
